Fulfilment by Amazon New Selection programme

Launch new branded products and get 5% off the sale price of ASINs, plus free storage, free removals and free returns processing.
Get started with the Fulfilment by Amazon New Selection programme
New to Amazon?
€39 per month (excluding VAT).
FBA New Selection programme

What is the New Selection programme?

The Fulfilment by Amazon New Selection programme offers free storage, free stock removals, and free returns processing for a limited time for eligible ASINs new to Fulfilment by Amazon. Once you've enrolled in the programme, you'll be able to use these benefits on an unlimited number of new parent ASINs during the year. To use these benefits, you must continue to meet the requirements after enrolment. Brand registered sellers may be eligible to receive a 5% monthly rebate on sales of eligible parent ASINs new to Fulfilment by Amazon.
Icon: 5% rebate on sales
5% off the sale price of branded ASINs. The discount will be applied to fulfilment fees for Brand Owners who are enrolled in the Brand Registry.
Icon: Line drawing of a customer service headset
Free monthly storage for 90 days and free removals for 180 days.
Icon: Line drawing of a rising line chart
Additional storage, removal and return benefits for clothing, shoes and accessories.

Benefits
(per parent ASIN)

All product families: standard-size products

All product families: oversize products

Clothes, shoes
and accessories

5% off the sale price of branded ASINs
50 units/
90 days
30 units/
90 days
100 units/
120 days
Free storage
50 units/
90 days
30 units/
90 days
100 units/
120 days
Free removals
50 units/
180 days
30 units/
180 days
100 units/
180 days
Free
returns
processing
20 units/
180 days

Example of savings with Fulfilment by Amazon New Selection programme

Orders
  • 100 units shipped to a fulfilment centre
  • 25 units* sold to customers
  • 5 units* returned by customers after a successful order
  • 5 units* removed and returned to the seller
Selling Partner profile
  • Enrolled in the New Selection programme
  • Sells branded shoes (ASIN new to Fulfilment by Amazon)
  • Shoes priced at €60
Product
  • Dimensions: 12.4 × 22.6 × 34.6 cm
  • Weight: 900 g
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charges vary by Amazon marketplace, fulfilment centre location, etc.

€110.50

Monthly storage fee
30 days' storage

€16.18

Order removal fees
5 items removed and returned to the Selling Partner

€3.90

Return processing fee
5 items returned by the customer

€11.05

Total

€141.63

After enrolment
Fulfilment fee for 25 units (for brand registered sellers)
After applying the 5% monthly discount on sales of eligible branded ASINs new to Fulfilment by Amazon to fulfilment fees.

€35.50

Monthly storage fee
30 days' storage

€0

Order removal fees
5 items removed and returned to the Selling Partner

€0

Return processing fee
5 items returned by the customer

€0

Total

€35.50

Savings with the Fulfilment by Amazon New Selection programme (for 1 month): €106.13
Savings with the Fulfilment by Amazon New Selection programme (for 3 months)**: €303.83
* Monthly amount
** Calculated based on the same quantity of units sold, returned and removed each month, with no replenishment after the first month.

Here's how it works

Step 1

Is this your first time selling on Amazon? Register as a Professional Selling Partner
Click Start Selling. The Professional selling plan offers you the opportunity to sell an unlimited number of products and pay a monthly subscription fee of €39 (excluding VAT).

Step 2

Enrol in the Fulfilment by Amazon New Selection programme
To qualify for free shipping, you must be enrolled in the New Selection programme before sending your first shipment to a fulfilment centre.
If you're a new seller who added your first sellable ASIN and started Fulfilment by Amazon in 2022, you'll automatically be enrolled in the programme.

Step 3

Select the Fulfilment by Amazon option when listing products or change your existing listings to Fulfilment by Amazon
Create listings for the first time:
Once you have registered as a Selling Partner and are enrolled in Fulfilment by Amazon New Selection, create your listings on one or more of Amazon's European marketplaces. Select the Fulfilment by Amazon option when listing your products. We will guide you through the process of sending your products to a fulfilment centre.

Change your existing listings to Fulfilment by Amazon:
Visit the Inventory Management page of your Selling Partner account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions. Download our Quick Start Guide to learn more about selling with Fulfilment by Amazon.

Step 4

Enjoy the benefits of the programme and reach more customers
After you enrol, Amazon will check whether you are eligible for the fee waivers. We will automatically waive the fees for eligible products, in accordance with the terms and conditions of the programme. Now all you need to do is enrol and the benefits of the Fulfilment by Amazon New Selection programme will automatically be applied to each store where you have an active account and eligible new selection items.
Check out the other benefits available for new sellers
Start using Fulfilment by Amazon New Selection
New to Amazon?
€39 per month (excluding VAT).
© 2022 Amazon.com, Inc. or its affiliates.
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