Fulfilment by Amazon New Selection programme

Launch new products and get an average 10% rebate on branded ASIN sales, plus free storage, removals and returns processing.
Get started with the Fulfilment by Amazon New Selection programme
New to Amazon?
€39 per month (excluding VAT).

What is the New Selection programme?

The Fulfilment by Amazon New Selection programme offers free storage, free stock removals, and free returns processing for a limited time for eligible ASINs new to Fulfilment by Amazon. Once you've enrolled in the programme, you'll be able to use these benefits on an unlimited number of new parent ASINs during the year. To use these benefits, you must continue to meet the requirements after enrolment. For registered branded sellers, you may be eligible to receive a monthly rebate of 10% on average on sales of eligible new branded ASIN parent ASINs on Amazon Logistics.

"You can reduce some certain trial-and-error costs I found that it also works for seasonal products, as I can liquidate after the peak season with less liquidation costs"

— Fawen Shi
Icon: 5% rebate on sales
Average of 10% refund for branded ASIN sales. The refund will apply to commercial partners who complete the brand registration.Calculate your refund
Icon: Line drawing of a customer service headset
Free monthly storage for 120 days and free removals for 180 days for 100 units of standard size products.
Icon: Line drawing of a rising line chart
Free additional processing of returns on clothing, shoes and bags.

Benefits
(per parent ASIN)

Standard size products

Oversized products

10% refund on average for branded ASIN sales.. Calculate your refund
100 units/
120 days
30 units/
90 days
Free storage
100 units/
120 days
30 units/
90 days
Free removals
100 units/
180 days
30 units/
180 days
Free returns processing
20 units/180 days (only for clothes, shoes and bags)

Example of savings with Fulfilment by Amazon New Selection programme

Orders
  • 100 units shipped to a fulfilment centre
  • 25 units* sold to customers
  • 5 units* returned by customers after a successful order
  • 5 units* removed and returned to the seller
Selling Partner profile
  • Enrolled in the New Selection programme
  • Sells branded shoes (ASIN new to Fulfilment by Amazon)
  • Shoes priced at €45
Product
  • Dimensions: 12.1 × 22.6 × 34.6 cm
  • Weight per unit: 900 g
  • Dimensional weight: 1.89 kg
  • Number: 1 ASIN, 100 units
Before enrolment
Fulfilment fee for 25 units
Fulfilment transportation charges vary by Amazon marketplace, fulfilment centre location etc.

€138.50

Monthly storage fee
30 days' storage

€17.37

Order removal fees
5 items removed and returned to the Selling Partner

€6.30

Return processing fee
5 items returned by the customer

€13.85

Total

€176.02

After enrolment
Fulfilment fee for 25 units (for brand registered sellers)
After applying the 10% monthly rebate on new brand ASIN sales to the logistics management fees in Amazon Logistics eligible.

€26.00

Monthly storage fee
30 days' storage

€0

Order removal fees
5 items removed and returned to the Selling Partner

€0

Return processing fee
5 items returned by the customer

€0

Total

€26.00

Savings with the Amazon Logistics Reselection Programme (for 1 month): €150.02
Savings with the Amazon Logistics Reselection Programme (for 3 months)**: €434.43
* Monthly amount
** Calculated based on the same quantity of units sold, returned and removed each month, with no replenishment after the first month.

Here's how it works

Step 1

Is this your first time selling on Amazon? Register as a Professional Selling Partner
Click Start Selling. The Professional selling plan offers you the opportunity to sell an unlimited number of products and pay a monthly subscription fee of €39 (excluding VAT).

Step 2

Enrol in the Fulfilment by Amazon New Selection programme
To qualify for free shipping, you must be enrolled in the New Selection programme before sending your first shipment to a fulfilment centre.
If you're a new seller who added your first sellable ASIN and started Fulfilment by Amazon in 2022, you'll automatically be enrolled in the programme.

Step 3

Select the Fulfilment by Amazon option when listing products or change your existing listings to Fulfilment by Amazon
Create listings for the first time:
Once you have registered as a Selling Partner and are enrolled in Fulfilment by Amazon New Selection, create your listings on one or more of Amazon's European marketplaces. Select the Fulfilment by Amazon option when listing your products. We will guide you through the process of sending your products to a fulfilment centre.

Change your existing listings to Fulfilment by Amazon:
Visit the Inventory Management page of your Selling Partner account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions.

Step 4

Enjoy the benefits of the programme and reach more customers
After you enrol, Amazon will check whether you are eligible for the fee waivers. We will automatically waive the fees for eligible products, in accordance with the terms and conditions of the programme. All you need to do now is sign up and the benefits of Amazon's New Select Logistics programme will be automatically applied at each of the shops where you have an active account and eligible new select items..

After registering, you will have access to the new Amazon Logistics selection panel, which shows your commitment and savings with the programme.
Check out the other benefits available for new sellers
Start using Fulfilment by Amazon New Selection
New to Amazon?
€39 per month (excluding VAT).
© 2023 Amazon.com, Inc. or its affiliates.
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