Grow your business across the European Union with Pan-European FBA
You can save up to 53% on fulfilment fees and increase your FBA sales by up to 30%*.
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to other FBA Selling Partners not using Pan-European FBA.
Already selling with Fulfilment by Amazon?
How Pan-European FBA works
Requirements
- List your FBA products in: Germany, France, Italy and Spain.
- Enable storage in at least two EU countries (Germany, France, Italy or Spain).
- Send your inventory to an Amazon Fulfilment Centre in the EU (in Germany, France, Italy or Spain). New! Sell your products in our new EU stores at a lower cost!
New! Sell your products in our new EU stores at a lower cost!
To do this, check the requirements and:
- List your FBA products in Poland and enable storage there to enjoy domestic FBA fulfilment fees for orders in Poland.
- List your FBA products in Sweden and the Netherlands, and make sure that one of the countries you enable is Germany to enjoy domestic FBA fulfilment fees for orders in Sweden and the Netherlands.
- List your FBA products in Belgium and make sure that one of the countries you enable is Germany or France to enjoy domestic FBA fulfilment fees for orders in Belgium.
Why sell with Pan-European FBA?
Offer fast delivery with the Prime badge on your eligible products
Get fast Amazon delivery for customer orders in countries where you enable Amazon to store your products.
Accelerate your growth with flexible storage
Enable storage in at least two of the following countries: Germany, France, Italy, Spain or Poland. Amazon will distribute and store your products for free, closer to customer demand.
Additional savings on storage costs
Enable storage in Germany, Poland and the Czech Republic to save €0.26 for each FBA unit managed from Germany.
Save on your fulfilment costs by up to 53%
Pay domestic fulfilment fees in the countries where you allow Amazon to store your products (Germany, France, Italy, Spain or Poland) instead of European Fulfilment Network (EFN) fees. Click here to see your potential cost savings and the Pan-European FBA fees.
Sell FBA Small & Light products through Pan-European FBA
You can register FBA Small & Light offers in Pan-European FBA. Click here for more information!
*Based on the 2020 Fulfilment by Amazon satisfaction survey.
In just one week, we had our items listed online and available to customers in all the different Amazon marketplaces. Sales grew exponentially in the first three months.Óscar Vera FríasManager of The Outlet Tablet (Spain)
Pan-European FBA and
European Fulfilment Network
Pan-European FBA
European Fulfilment Network (EFN)
Fulfilment management costs
Local fulfilment management fees and the promise of fast delivery in all EU countries enabled for storage and cross-border fulfilment management (EFN) fees in the other countries. Example of a standard package ≤ 400 g = €3.16–€5.50 in countries enabled for storage. And in the remaining countries, cross-border fulfilment management (EFN) fees €7.73–€7.96
Cross-border fulfilment management (EFN) fees €7.73–€7.96
VAT
A VAT number is required for every country in which the products are stored
A VAT number is generally not required for the destination store
Inventory management
Amazon distributes and stores your products in the EU countries that you have enabled for storage
Amazon only stores products locally, ready for local delivery or international shipping
Information about VAT on Amazon
If you store products in countries other than your own, you will need to meet additional requirements on your VAT return.
Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
Amazon Tax Services provide a solution that allows you to manage your VAT registration and reporting obligations in Europe through Seller Central.
Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
Amazon Tax Services provide a solution that allows you to manage your VAT registration and reporting obligations in Europe through Seller Central.
How to get started with Pan-European FBA
Step 1
Create an Amazon Selling Partner account and add your products to FBA.
Step 2
List your FBA products in all required Amazon European stores (Germany, France, Italy and Spain) with the same SKU. The Build International Listings tool helps you synchronize offer prices and create and translate offers from a single source store to one or more destination stores.
Step 3
Enable Amazon to store your products in at least two countries* (Germany, France, Italy, Spain, Poland)
*If you store products in countries other than your own, you will need to meet additional requirements on your VAT return.
Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
*If you store products in countries other than your own, you will need to meet additional requirements on your VAT return.
Amazon supports your growth with resources and solutions that can help you meet your VAT obligations.
Step 4
Send your inventory to an Amazon Fulfilment Centre in the EU (Germany, France, Italy, Spain or Poland). We will store your inventory across our EU fulfilment network in the countries that you have enabled for inventory placement in order to meet anticipated customer demand. We distribute your inventory across these countries for free!
Start selling across Europe with Pan-European FBA
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