Achieve more success selling across Europe with Pan-European FBA
Already selling with Fulfilment by Amazon?
Discover new business opportunities in the Netherlands, Poland and Sweden with Pan-European FBA
We have expanded Pan-European FBA to include three additional stores: the Netherlands, Poland and Sweden.
This means you'll be able to enjoy the lowest fulfilment costs and fast delivery for these new stores on the ASINs you have enrolled in Pan-European FBA.
This means you'll be able to enjoy the lowest fulfilment costs and fast delivery for these new stores on the ASINs you have enrolled in Pan-European FBA.
In just one week, we had our items listed online and available to customers in all the different Amazon marketplaces. Sales grew exponentially in the first three months.Óscar Vera FríasManager of The Outlet Tablet (Spain)
What is Pan-European FBA?
Pan-European FBA allows you to sell directly in Europe more easily and at a lower cost.
Increase your Fulfilment by Amazon sales by up to 30%*.
Let Amazon store and distribute your products in the European fulfilment centres you have selected for storage, at no additional cost. By storing your inventory closer to your customers, delivery promises to be faster and you will pay the local (rather than international) fulfilment fee, saving you money on costs.
Increase your Fulfilment by Amazon sales by up to 30%*.
Let Amazon store and distribute your products in the European fulfilment centres you have selected for storage, at no additional cost. By storing your inventory closer to your customers, delivery promises to be faster and you will pay the local (rather than international) fulfilment fee, saving you money on costs.
*Based on a study conducted in February 2020 with 876 Pan-European FBA selling partners with all European countries enabled for storage, compared to other Fulfilment by Amazon selling partners not using Pan-European FBA.
Why sell with Pan-European FBA?
Sell to millions of customers with the Prime badge
List your products in Amazon's European stores, with the option of obtaining the badge in the countries you have selected for storage.
Customers around the world trust Amazon Prime for faster, more reliable shipping.
Customers around the world trust Amazon Prime for faster, more reliable shipping.
Save on fulfilment costs
Pay (local) fulfilment fees for the country where you choose to have Amazon store your products.
Accelerate your growth with flexible storage
Enable additional countries where Amazon can distribute and store your products, based on customer demand and at no additional cost.
Give customers the fast shipping they love
You'll get fast Amazon shipping for customer orders in the countries where you choose to have Amazon store your products.
91% of selling partners are very satisfied with fast shipping of their products across Europe*.
91% of selling partners are very satisfied with fast shipping of their products across Europe*.
*Based on the 2020 Fulfilment by Amazon satisfaction survey.
Pan-European FBA and European Fulfilment
Network
With Fulfilment by Amazon, you can expand internationally in the way that best suits your business, with the Amazon European Fulfilment Network and Pan-European FBA.
Please note that due to the introduction of a customs border between the UK and the EU, from 1 January 2021, Amazon is unable to fulfil Fulfilment by Amazon orders across the UK/EU border. To sell with Fulfilment by Amazon in both the UK and the EU, you will need to send inventory to fulfilment centres in both the UK and the EU. Click here to learn more (log-in required).
Please note that due to the introduction of a customs border between the UK and the EU, from 1 January 2021, Amazon is unable to fulfil Fulfilment by Amazon orders across the UK/EU border. To sell with Fulfilment by Amazon in both the UK and the EU, you will need to send inventory to fulfilment centres in both the UK and the EU. Click here to learn more (log-in required).
European Fulfilment Network
Pan-European FBA
Amazon stores products locally, ready for local delivery or shipping to other countries
Amazon stores and distributes your products in the countries where you have authorised storage.
Fast delivery promise
Very fast if delivery is local, slower if shipping is cross-border
Very fast in all countries enabled for storage
VAT/cross-border VAT
A VAT/cross-border VAT number is required for the country where you want to store your products. Other countries may require a VAT/cross-border VAT number once a certain threshold of distance sales has been reached
A VAT/cross-border VAT number is required for each country where you want to store your products
Shipping costs
Local fees for local delivery or higher cross-border fees
Local fees in all countries where you have enabled storage for your inventory
Indicative fulfilment cost for
standard package weighing 400 g
in countries enabled for storage
Due to Brexit, from 1 January 2021, Amazon will not be able to fulfil Fulfilment by Amazon orders or transfer inventory across the border between the UK and the EU. To sell with Fulfilment by Amazon in both the UK and the EU, you will need to send inventory to fulfilment centres in both the UK and the EU. Click here to learn more (log-in required).
Information about VAT on Amazon
If you store your products in countries other than your home country, you will have to comply with additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions to help you with VAT compliance. VAT Services on Amazon is a solution to help you manage your VAT registration and filing obligations in Europe through Seller Central.
Amazon supports your growth by providing resources and solutions to help you with VAT compliance. VAT Services on Amazon is a solution to help you manage your VAT registration and filing obligations in Europe through Seller Central.
Getting started with Pan-European FBA
Step 1
Create an Amazon seller account and add your products to Fulfilment by Amazon
Step 2
To access, list your eligible products in all required European Amazon stores.
Step 3
Enable additional countries for Amazon to store your products
Step 4
Send your inventory to your assigned fulfilment centre and let Amazon do the rest
Step 5
Enjoy fast delivery and local fulfilment fees for your products listed in all Amazon stores in the countries where you have enabled storage
Start selling across Europe with Pan-European FBA
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