EPR stands for Extended Producer Responsibility. It is an environmental policy whereby the producer of a product is responsible for its entire life cycle. The main goal of EPR is to mitigate the environmental impacts of a product, from product design right through to end-of-life management, including waste collection, sorting and recycling.
EPR was first introduced in Sweden and Germany in the 90s, and has become an important element of European waste policy. The way in which EPR is implemented may vary from country to country. If you sell products in any European country, it is your responsibility to comply with the EPR rules and regulations applicable to that country.