Sell more with the New Seller Guide
Sellers who use the New Seller's Guide for their first 90 days generate approximately 9 times more sales in the first year on average.1
€39 (excluding VAT) per month plus sales commissions
What is the New Seller Guide?
Speed matters—and for Amazon sellers, the first 90 days are especially critical. That's why we invented the New Seller Guide, a set of brand, logistics, pricing and promotional services that are backed by data science and designed to fuel the growth of new sellers. Sellers who use the New Seller's Guide for their first 90 days generate approximately 9 times more sales in the first year on average.1
The New Seller Guide will also potentially boost your growth across Amazon Europe Activate new European stores with just a few clicks using our new European Expansion Accelerator! The guide is simple. Start by signing up for a Professional seller account.
The New Seller Guide will also potentially boost your growth across Amazon Europe Activate new European stores with just a few clicks using our new European Expansion Accelerator! The guide is simple. Start by signing up for a Professional seller account.
Professional sellers can:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfilment by Amazon (FBA), enrol products and send inventory to Amazon
Create Lightning or 7-Day Deals
Create Amazon Coupons
If you're a brand owner, you can:
Enrol your brand in Amazon Brand Registry
Enrol products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can also enjoy over €47,250 in New Seller Incentives.
1 Amazon internal data, fiscal year 2023, EU5 stores, compared to sellers who don't follow the New Seller Guide.
Brand Registry
Protect and build your brand
Amazon Brand Registry is a programme for brand owners, designed to help protect their intellectual property, manage the accuracy of their listings and grow their business, free of charge.
In addition, brands registered in Amazon's Brand Registry gain access to an exclusive set of brand tools and benefit programmes that help improve brand visibility and sales on Amazon.
In addition, brands registered in Amazon's Brand Registry gain access to an exclusive set of brand tools and benefit programmes that help improve brand visibility and sales on Amazon.
10% back on their first sales of up to €45,000 and then 5% through their first year until they reach €900,000.
A+ Content
Increase sales with optimized listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos and improve your images and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images and product descriptions drive the most sales.
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%2
2Amazon internal data
Vine
Boost engagement with product reviews
Generate buzz and increase sales for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a programme that helps generate high-quality customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a product in Vine and providing free units to reviewers, who can help inform and engage other customers.
On average, brands have found that Amazon Vine has helped increase initial product sales by up to 30%. 3
3 Amazon has conducted studies to measure the current performance of products that have Vine reviews. These studies have found that, on average, there is a 30% increase in sales thanks to Vine reviews. The Vine study is based on Amazon.com internal research from 2019–2020 and is not a guarantee of future sales.
Automatic price adjustment
Adjust prices quickly and automatically
Our free automated pricing tool can help you quickly and automatically adjust prices so you can remain competitive and have a better chance of making your offer stand out. Choose the listings you want to register, set price limits and let Amazon help you adjust prices 24 hours a day, 7 days a week. In the meantime, you'll be able to focus on other aspects of your business.
Featured offers can accelerate your sales by up to 50%.4
4Global Amazon internal data in 2021.
Fulfilment by Amazon
Fulfilment for you with a Prime experience
FBA is our storage, shipping and customer service programme that lets you benefit from Amazon's unparalleled fulfilment expertise. Simply send your products to our Fulfilment Centres (FCs) across the UK and Europe, and we can handle the rest with a one-day delivery promise providing a Prime Experience for your customers from order delivery to after-sales assistance.
On average, our Selling Partners see a sales uplift of 35%5 when moving their products to FBA, as a result of faster delivery.
€90 credit for shipping inventory costs to the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit for fulfilment costs when you use Amazon Global Logistics.
Exemption from the storage utilisation surcharge for one year after the date of receipt of the Fulfilment by Amazon inventory and the low inventory cost coverage fee (Pan-EU) for the first year after the first Pan-EU activation date.
Free storage and customer returns with auto-enrolment in the Fulfilment by Amazon New Selection programme if you use Fulfilment by Amazon.
5Figure based on an analysis done in 2019 and 2020 (excluding COVID‐19 impact). It is provided as a general reference point and it's not related to any specific ASIN or product category. Actual results may vary based on a wide range of factors. Amazon does not guarantee any particular outcome for your business by using FBA.
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in multiple placements in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can track your ad performance using metrics like impressions, clicks and sales.
Want to promote products another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Coupons.
Want to promote products another way? Try creating 7-Day Deals in the Amazon store or consider Amazon Coupons.
Products saw an average weekly increase of +30% in glance views and a lift of +50% in units sold within the first year after launching a Sponsored Products campaign.6
6Amazon internal data
Get started with over €47,250 in incentives
Get up to 10% back on your brand’s sales
We're investing in new brands on Amazon. Register your brand in the Amazon Brand Registry to take advantage of the following benefits:
10% back on your brand's first €45,000 in sales and then 5% back for the first year until you reach €900,000.
€180 credit for Amazon Vine
Advertise, meet the needs of your customers and grow with confidence
You've put everything into your business, so let's start your Amazon journey with as much confidence as possible. All new professional sellers will be able to take advantage of the following benefits:
€90 discount on shipments into the Amazon fulfilment network using the Amazon Partnered Carrier programme or €180 credit towards fulfilment costs when you use Amazon Global Logistics
Free storage and customer returns with auto-enrolment in the Fulfilment by Amazon New Selection programme if you use Fulfilment by Amazon
Exemption from the storage utilisation surcharge for one year after the date of receipt of the Fulfilment by Amazon inventory and the low inventory cost coverage fee (Pan-EU) for the first year after the first Pan-EU activation date.
€45 credit to create sponsored products ads
€45 credit to createAmazon Coupons
Over €47,250 in incentives
Amazon Selling Programme
Your incentive
How to get it
Fulfilment by Amazon (FBA) incentives
€90 credit for shipping costs to the Fulfilment by Amazon network
Use the Amazon Partnered Carrier programme to ship eligible products to the Fulfilment by Amazon network within 90 days of listing. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory, if not used. Learn more.
€180 credit for fulfilment expenses
Amazon Global Logistics to ship eligible products to the Fulfilment by Amazon network within 90 days of publication. The credit will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Other Fulfilment by Amazon (FBA) programmes
Free storage, liquidations and customer returns with automatic enrolment to the Fulfilment by Amazon New Selection programme
Ship new products to Fulfilment by Amazon that meet the requirements of the Fulfilment by Amazon network within 90 days of listing so that they are automatically enrolled in the Fulfilment by Amazon New Selection programme. Learn more.
Exemption from the low inventory cost coverage fee (Pan-EU)
Professional sellers who are new across the EU will be exempt from the low-inventory-level fee (Pan-EU) for the first year from the first date of onboarding across the EU. Learn more.
Exemption from storage usage charges
Ship eligible products to the Fulfilment by Amazon network. The exemption will expire one year from the date that you receive your first Fulfilment by Amazon inventory. Learn more.
Advertising incentives
€45 credit
Create a sponsored product ad for a qualifying product within 90 days of its listing. The credit will appear in the Amazon Ads campaign manager within two weeks of fulfilling the requirements for sponsored products. The credit will expire 30 days after it has been applied to your account. Learn more.
€45 credit
Create a coupon for an eligible product within 90 days of its listing. The credit will expire one year from the time that the first coupon is created. Learn more.
FAQs
What is the Amazon New Seller Guide?
The New Seller Guide is a set of services aimed at helping emerging sellers expand their businesses in Amazon stores across Europe. These services include helping sellers to boost brand development, logistics and establishing promotional strategies.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon (FBA), Automate Pricing and Advertising.
The New Seller Guide includes the following services: Brand Registry, A+ Content, Vine, Fulfilment by Amazon (FBA), Automate Pricing and Advertising.
Is the New Seller Guide also useful for existing Amazon sellers?
Yes, the New Seller Guide is beneficial for both new and existing Amazon sellers.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
Existing sellers have the option to sign up for a Professional selling account and access various services to enhance their visibility and protect their brand.
How does Amazon promote new sellers?
Amazon promotes new sellers by offering various services that can help them increase sales, optimise their listings, enhance visibility, find fulfilment solutions, automate processes and more.
Sellers who adopt services in the New Seller Guide can take advantage of more than €47,250 in New Seller Incentives.
Sellers who adopt services in the New Seller Guide can take advantage of more than €47,250 in New Seller Incentives.
Are the New Sellers Guide and the Perfect Launch programme the same?
The Perfect Launch programme is the earlier version of the New Sellers Guide, providing valuable services and benefits to new sellers as they navigate their introduction to Amazon e-commerce.
What are the incentives and benefits of Amazon's New Seller Guide services?
Amazon offers incentives for new sellers to help them get started in e-commerce. By registering your brand in the Amazon Brand Registry, you can receive up to 10% back on your branded sales up to €45,000 and then 5% back for the first year until you reach €900,000 in sales.
You can also benefit from credits for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
You can also benefit from credits for advertising and fulfilment. You can see the detailed list of New Seller Incentives here.
Who is qualified for Amazon's New Seller Incentives Programme?
The New Seller Incentives are divided into brand owner benefits, Fulfilment by Amazon (FBA) benefits and Advertising benefits, which are exclusively available to professional sellers and determined based on when you listed your first buyable ASIN. Amazon reserves to right to determine benefit eligibility and the incentives are subject to applicable Terms and Conditions.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits New sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon coupons within 90 days of listing their offer qualify for the benefits.
Each selling programme offers unique methods for accessing these benefits:
- Brand owner benefits: New sellers who complete Brand Registry within six months of listing the first offer and are identified as the first brand owner with Amazon Brand Registry qualify for the benefits.
- Fulfilment by Amazon (FBA) benefits New sellers who create and send their first Fulfilment by Amazon (FBA) shipment to an Amazon fulfilment centre within 90 days of listing their offer qualify for the benefits.
- Advertising benefits: New sellers who use Sponsored Products and Amazon coupons within 90 days of listing their offer qualify for the benefits.
How can I claim incentives from Amazon as a new seller?
The benefits from the incentives will be reflected as credits, which you can review on the New Seller Incentives dashboards. The timing of benefit disbursement varies according to the programme. You can find detailed information for each one here.
Is there a cost to join Amazon's New Seller Guide services?
No, there are no additional costs associated with accessing the New Seller Guide services apart from signing up for a Professional selling account.
What is the registration process for Amazon's New Seller Guide services?
To register for Amazon's New Seller Guide services, you should begin by signing up for a Professional selling account. This grants you access to features such as setting dynamic prices with Automate Pricing, enrolling products for Fulfilment by Amazon (FBA), creating ads through Sponsored Products, and participating in 7-day deals and coupons.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine and the ability to create Sponsored Ads.
Additionally, you can protect your brand by registering with Amazon Brand Registry, which provides benefits like A+ Content, product enrolment in Amazon Vine and the ability to create Sponsored Ads.
How can Amazon's New Seller Guide services help to increase sales?
The services provided by Amazon's New Seller Guide play a vital role in boosting sales in various ways. For example, A+ Content can encourage customers to make repeat purchases. Additionally, brands using Amazon Vine can create excitement and receive high-quality customer reviews, which helps build trust among potential buyers.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automate Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Moreover, services like Fulfilment by Amazon (FBA) help our selling partners speed up order fulfilment and deliver products promptly to customers. Sponsored Products can also increase product visibility and provide access to useful performance metrics. Furthermore, Automate Pricing allows sellers to quickly adjust prices in response to competitor activity, increasing their chances of securing the Featured Offer position.
Start selling today
Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions.
€39 (excluding VAT) per month plus sales commissions
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