PERFECT LAUNCH GUIDE AND BONUS FOR NEW BRANDS
Sell more with Amazon
Start with the Perfect Launch and over €45,000 in potential profits
€39 (excluding VAT) per month plus sales commissions
What is the Perfect Launch?
“In business, speed matters. For Amazon business partners, the first 90 days are especially critical when establishing marketing practices, fulfilment, pricing, and other variables that accelerate performance after launch. Amazon's data scientists refer to the use of five selling programmes (Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Ads) within those first 90 days as the Perfect Launch. Business partners who complete these five steps within that critical time frame can generate sales more quickly, as many of the most successful business partners have already done.
Ready to join? The sales guide is simple:
Ready to join? The sales guide is simple:
Register your brand in the Brand Registry
Improve detail pages for products with A+ content
Set up Fulfilment by Amazon
Automate the pricing of your offers
Create advertising campaigns, vouchers or Sponsored Products offers
BRAND REGISTRY
Register your brand to qualify for the new brand bonus
The Brand Registry offers a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to detect and report violations.
More than 500,000 brands have been registered in the Brand Registry1
Eligible new business partners enrolling in the Brand Registry can earn 5% bonuses on up to €900,000 obtained in brand sales (up to €45,000 in bonuses), register a product on Vine for free to get product reviews (worth €180)
A+ CONTENT
Improve the content of your product page
Use A+ content to showcase your brand and product features on Amazon product detail pages. Explore features with technical specifications, product comparative information, and additional rich content such as images, videos, or product settings. Next, use our Manage Your Experiments feature to run A/B tests and optimise conversion. Over the past year, thousands of business partners have used both to maximise their product listings.
Adding A+ content to detail pages can increase sales by an average of 5.6%. 2
2 Global Amazon internal data in 2020.
FULFILMENT BY AMAZON
Offer customers the Prime experience
With FBA, you store your products in our fulfilment centres and we pick, pack and deliver your orders and provide 24/7 customer service in the local languages of European Amazon stores. Eligible offers fulfilled with FBA carry the Prime badge because of Amazon's promise of fast delivery and trusted customer service.
Amazon business partners tend to see an average increase in sales of 63%* when they switch their products to Fulfilment by Amazon (FBA) in Spain as a result of faster FBA shipments. 3
The Fulfilment by Amazon New Selection programme offers free storage, free stock removals, and free returns processing for a limited time for eligible ASINs new to Fulfilment by Amazon.
3This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020 due to the impact of COVID 19). It is provided only as a general reference point. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to seasonality, sales price and the existing fulfilment solution. Amazon does not guarantee any specific results for your business when using FBA.
AUTOMATIC PRICE ADJUSTMENT
Adjust prices quickly and automatically
Our free automatic pricing tool can help you quickly and automatically adjust prices so you can face the competition and have a better chance of making your offer stand out. Choose the listings you want to register, set price limits, and let Amazon help you adjust prices 24 hours a day, 7 days a week. In the meantime, you'll be able to focus on other aspects of your business.
Featured offers can accelerate your sales by up to 50%. 4
4 Global Amazon internal data in 2021.
ANNOUNCEMENTS
Showcase your products
Help customers find your products by quickly creating Sponsored Products ads that appear in search results and related product pages. Pay only when they click on them. Provides offers and vouchers to increase conversion.
After launching a Sponsored Products campaign, on average, business partners see a 40% weekly increase in units ordered and a more than 54% increase in product page views in the first year. 5
Business partners can get a €45 credit in Sponsored Products and €45 credit in Amazon vouchers to present offers to customers.
5Global Amazon internal data in 2019.
VAT Calculation Service
Activate free automatic billing
The VAT Calculation Service is a free tool that will automatically generate your invoices when you receive orders. This service in turn allows you to access other tools that can help you attract large orders from the over 5 million companies that buy on Amazon. For example, your products will appear without VAT, as well as with the “Downloadable invoice” badge for those who are eligible. Click here to get started.
Sellers who activate the VAT Calculation Service experience, on average, a 50% increase in their B2B sales4 in the first month after activating the service.
4 Amazon internal data
Incentives for New Sellers
We'll help you get started
Start your trip with a little less risk. To help you achieve a Perfect Launch, we offer Incentives for new business partners, including a 5% bonus for the first €900,000 earned in brand sales, credits to test cost-per-click (CPC) advertising, launching your product reviews and much more, plus discounts on storage, returns and Prime shipping, among others, with FBA.
Start today with new business partners incentives:
Start today with new business partners incentives:
- Get a 5% bonus for the first €900,000 you earn in brand sales
- International business partners get a €180 discount on fulfilment fees when using Amazon's Global Fulfilment service
- Get 120 days of free storage for 100 units, plus 180 days of free withdrawals with FBA.
- Get €45 credit for Sponsored Products CPC adverts; the offers are in your hands
- Register a product on Vine for free to get up to 30 trusted reviews (worth €180)
Below you can see the full list of new business partners incentives and the process to select them. Terms and conditions apply. Visit Seller Central for more information.
More than €45,000 in potential profits.
Amazon Selling Programme
Your incentive
How to get it
Advantages of Fulfilment by Amazon
120 days free storage for 100 units (or 90 days, 30 large units)
Clothing/Shoes: 120 days of free storage for 100 units
Clothing/Shoes: 120 days of free storage for 100 units
Please send your inventory to an Amazon fulfilment centre within 90 days of listing your first buyable ASIN and you will be automatically enrolled in the FBA New Selection.
€180 fulfilment fees
Ship inventory to an Amazon fulfilment centre within 90 days of listing your first buyable ASIN
Ad Benefits
Sponsored Products
€45 credit
Launch a Sponsored Products campaign within 90 days of the publication of your first ASIN that can be purchased for a €40 credit. More information.
The Amazon Seller app
Manage your online business on the go
The Amazon Seller app allows you to manage business details online remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more, all from your mobile device.
Start selling today
€39 (excluding VAT) per month plus sales commissions
Don't have a large number of products to sell?
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