PERFECT LAUNCH GUIDE AND BONUS FOR NEW BRANDS

Sell more with Amazon

Start with the Perfect Launch and over €45,000 in potential profits
€39 (excluding VAT) per month plus sales commissions
illustration of a sales chart with an arrow moving up and to the right

What is the Perfect Launch?

“In business, speed matters. For Amazon business partners, the first 90 days are especially critical when establishing marketing practices, fulfilment, pricing, and other variables that accelerate performance after launch. Amazon's data scientists refer to the use of five selling programmes (Brand Registry, A+ Content, Fulfilment by Amazon, Automated Pricing, and Ads) within those first 90 days as the Perfect Launch. Business partners who complete these five steps within that critical time frame can generate sales more quickly, as many of the most successful business partners have already done.

Ready to join? The sales guide is simple:
Register your brand in the Brand Registry
Improve detail pages for products with A+ content
Set up Fulfilment by Amazon
Automate the pricing of your offers
Create advertising campaigns, vouchers or Sponsored Products offers
BRAND REGISTRY

Register your brand to qualify for the new brand bonus

The Brand Registry offers a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to detect and report violations.
More than 500,000 brands have been registered in the Brand Registry1
Eligible new business partners enrolling in the Brand Registry can earn 5% bonuses on up to €900,000 obtained in brand sales (up to €45,000 in bonuses), register a product on Vine for free to get product reviews (worth €180), and purchase up to 2000 Free Transparency Codes to proactively protect your products from counterfeiting (worth €90).
A+ CONTENT

Improve the content of your product page

Use A+ content to showcase your brand and product features on Amazon product detail pages. Explore features with technical specifications, product comparative information, and additional rich content such as images, videos, or product settings. Next, use our Manage Your Experiments feature to run A/B tests and optimise conversion. Over the past year, thousands of business partners have used both to maximise their product listings.
Adding A+ content to detail pages can increase sales by an average of 5.6%. 2
2 Global Amazon internal data in 2020.
FULFILMENT BY AMAZON

Offer customers the Prime experience

With FBA, you store your products in our fulfilment centres and we pick, pack and deliver your orders and provide 24/7 customer service in the local languages of European Amazon stores. Eligible offers fulfilled with FBA carry the Prime badge because of Amazon's promise of fast delivery and trusted customer service.
Amazon business partners tend to see an average increase in sales of 63%* when they switch their products to Fulfilment by Amazon (FBA) in Spain as a result of faster FBA shipments. 3
New eligible business partners who meet the requirements and sign up today can get a €90 discount on FBA shipments through the Amazon Partnered Carrier programme (€180 for sellers outside of Spain using FBA). The FBA New Selection programme offers free storage, inventory removals and returns processing for a limited period of time for new eligible FBA ASINs. Plus, earn 5% monthly cash back on your sales of eligible new parent ASINs in FBA for brand owners who complete Brand Registry.
3This figure is based on a per-channel analysis of data from the fourth quarter of 2019 to the fourth quarter of 2020 (excluding the second quarter of 2020 due to the impact of COVID 19). It is provided only as a general reference point. It does not reflect data updated in real time and is not specific to any ASIN or product category. Actual results may vary based on a wide range of factors, including but not limited to seasonality, sales price and the existing fulfilment solution. Amazon does not guarantee any specific results for your business when using FBA.
AUTOMATIC PRICE ADJUSTMENT

Adjust prices quickly and automatically

Our free automatic pricing tool can help you quickly and automatically adjust prices so you can face the competition and have a better chance of making your offer stand out. Choose the listings you want to register, set price limits, and let Amazon help you adjust prices 24 hours a day, 7 days a week. In the meantime, you'll be able to focus on other aspects of your business.
Featured offers can accelerate your sales by up to 50%. 4
4 Global Amazon internal data in 2021.
ANNOUNCEMENTS

Showcase your products

Help customers find your products by quickly creating Sponsored Products ads that appear in search results and related product pages. Pay only when they click on them. Provides offers and vouchers to increase conversion.
After launching a Sponsored Products campaign, on average, business partners see a 40% weekly increase in units ordered and a more than 54% increase in product page views in the first year. 5
Business partners can get a €45 credit in Amazon vouchers to present offers to customers.
5Global Amazon internal data in 2019.
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New Seller Incentives
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We'll help you get started

Start your trip with a little less risk. To help you achieve a Perfect Launch, we offer Incentives for new business partners, including a 5% bonus for the first €900,000 earned in brand sales, credits to test cost-per-click (CPC) advertising, launching your product reviews and much more, plus discounts on storage, returns and Prime shipping, among others, with FBA.

Start today with new business partners incentives:
  • Get a 5% bonus for the first €900,000 you earn in brand sales
  • Get a €90 discount on FBA inbound shipments through the Amazon Partnered Carrier programme
  • International business partners get a €180 discount on fulfilment fees when using Amazon's Global Fulfilment service
  • Get 90 days of free storage for 50 units and 180 days of free withdrawals with FBA
  • Get up to 2000 Free Transparency Codes (worth €90)
  • Register a product on Vine for free to get up to 30 trusted reviews (worth €180)
Below you can see the full list of new business partners incentives and the process to select them. Terms and conditions apply. Visit Seller Central for more information.
illustration of a data scientist optimising seller growth opportunities on a large touch screen

More than €45,000 in potential profits.

Amazon Selling Programme

Your incentive

How to get it

Advantages of the Brand Registry
5% new brand bonus for your first €900,000 in brand sales
Enrol in the Amazon Brand Registry and identify yourself as the brand owner within six months of listing your first buyable ASIN. Learn more.
€180 Credit
Enrol in the Amazon Brand Registry, identify yourself as the brand owner within six months of listing your first buyable ASIN, and register a product on Vine.
€90 Credit
Enrol in the Amazon Brand Registry with a registered brand, identify yourself as the brand owner within six months of listing your first buyable ASIN, and enrol in Transparency.
Advantages of Fulfilment by Amazon
90 days of free storage for 50 units (or 30 oversize units)

Clothes/Shoes: 120 days of free storage for 100 units
5% discount on branded ASIN sales for registered brand sellers





Please send your inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN and you will be automatically enrolled in the FBA New Selection.
Complete the Brand Registration if you are a brand owner. The discount will apply to fulfilment fees and will be eligible for up to 50 units of standard-size products or 30 units of oversize products for 90 days and up to 100 units of clothing and footwear products for 120 days.
€90 discount on inbound shipments
Ship inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN
€180 fulfilment fees
Ship inventory to an Amazon fulfilment centre within 12 months of listing your first buyable ASIN
Ad Benefits
€45 Credit
Create a voucher within 12 months of listing your first ASIN.
The Amazon Seller app

Manage your online business on the go

The Amazon Seller app allows you to manage business details online remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more, all from your mobile device.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
man on his phone using the Amazon Seller app
Don't have a large number of products to sell?
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