Selling automotive parts

Selling automotive parts efficiently on Amazon

In this article, we'll explain the best way to add vehicle compatibility information to your automotive parts listings on Amazon. When a customer buys a part, they need to know if it is compatible with their vehicle. Below is a description of the process for adding this information to your listings, which will help you complete more conversions and sales and mitigate returns related to compatibility issues.
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Why is compatibility important?

Adding vehicle compatibility information through the Part Finder is a great way to make sure that your customers buy the parts they need. We strongly recommend that you include this information in your listings to ensure accurate search results which will, in turn, result in a potential increase in the conversion rate and better customer experience.

How do I add compatibility information to my listings?

a) One listing at a time

In the Seller Central or Vendor Central navigation menu, click "Inventory" and then "Manage Part Finder". Click "Add ASIN" and follow the instructions. Use an inventory template to add compatibility information to your listing.

b) Listing several products at once

i) See the Master Vehicle List to search for KTypes
To list various products at once, you need to add compatibility information using this list, which includes the vehicles that currently operate in your geographic area. The list is available to all selling partners who sell automotive parts on Amazon and provides the information used by our compatibility tools.

The general list of vehicles provides a KType for each vehicle. You can download it for all the geographical areas where it is available here:
Terms of use
The information in the Master Vehicle List is only valid for listings due to be published in the following geographical areas: Germany, United Kingdom, France, Italy, Spain, the Netherlands, Sweden and Poland. In addition, the list contains compatibility information for customers in Austria who shop on the German Amazon website. The right to use the MVL depends on Amazon's provision of the MVL. If Amazon stops providing the MVL, your right to use it expires automatically.

This list can only be used for new parts; it is not permitted to use the information contained in the list ("Information") for the sale of used parts. Used parts are parts that have previously been fitted on a vehicle, with the exception of replacement, re-manufactured and reconditioned parts. Any other use or dissemination of the Information is strictly prohibited. Unauthorised use of the Information will result in claims for damages by right holders and may result in fines or other penalties. When accessing this list and using it to publish listings on Amazon websites in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Sweden and Poland, users must comply with the obligation to check the compatibility of the spare parts with the indicated vehicle model. The list also includes compatibility information for customers in Austria who shop on the German Amazon website.

When downloading and using the Master Vehicle List, users accept the above-mentioned applicable terms of use.

Last updated: 02/2024
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Type of vehicle
ii) Providing compatibility information in your listings
Navigate to the Compatibility function in Seller Central or Vendor Central. In the navigation menu, click "Inventory" and then click "Manage Part Finder". Click "Bulk Upload" and download the file template. See the Master Vehicle List (MVL) to search for the KTypes of the vehicles compatible with the parts in your listings and fill in the template with the corresponding information in the vehicleIdTypeId column. When you have filled in the template, upload it back to Seller Central or Vendor Central.

What comes next?

We recommend that you use the Master Vehicle List (MLV) to add compatibility information to your pre-existing listings and to any new listings you create. The list is updated every month, so remember to check this page for the most up-to-date version and make sure you include new vehicles in your listings regularly.

Terms of use

Your use of the MVL is subject to the Terms of use available in the download area and the downloadable document.

Start selling today

Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling across Europe.
€39 (excluding VAT) per month plus sales commissions
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