Get more than €47,250 in incentives when you start selling on Amazon. Find out moreGet more than €47,250 in incentives when you start selling on Amazon. Find out moreHow to sell headphones online on Amazon Spain
Step-by-step guide
Why sell headphones online on Amazon Spain?
The world of personal audio is undergoing a revolution. Wireless headphones with noise cancellation and ergonomic designs are more in demand than ever in Spain. Remote working, distance learning and the surge in podcasts are all factors that have driven steady market growth.
Amazon Spain offers a powerful opportunity for new sellers: immediate visibility, professional management tools and an active customer base ready to buy. With the right approach, you can launch a cost-effective and scalable headphone store from your own home.
Amazon Spain offers a powerful opportunity for new sellers: immediate visibility, professional management tools and an active customer base ready to buy. With the right approach, you can launch a cost-effective and scalable headphone store from your own home.
The Spanish headphone market in 2025
According to Statista, the Spanish headphone market is expected to reach €235 million in 2025, with an average annual growth rate of 2.8% until 2029. This trend reflects an ongoing interest in high-quality audio products, especially those that offer:
Stable Bluetooth connectivity
Long battery life
Comfort during extended use
A modern and minimalist design
Sustainable packaging
The most common customer profiles in this market are university students, remote workers, gamers and people who use public transport on a daily basis. Understanding these segments will help you better tailor your offering.
How to plan your sales strategy
Before you launch, having a well-defined strategy is key. You don't need an MBA to get started, but you do need a solid foundation:
1
Define your target audience
Is your product an ideal choice for gamers, remote workers or students? The more specific you are, the better your marketing and positioning decisions will be.
2
Research your competitors
Check out the highest-rated headphones on Amazon Spain. What do customers highlight? What criticisms do you keep seeing? This will give you clues about what to do differently or better.
3
Calculate your margins
This includes all costs: manufacturing, shipping, Amazon fees, VAT, returns and advertising. Use the FBA calculator to get a realistic estimate.
4
Build your brand
The packaging, the name, the images and your content must convey professionalism. Consider investing in A+ content and a branded store within Amazon.
Example : Headphone rate breakdown*
Retail price:
Referral fee (15%):
Fulfilment by Amazon handling fee (small 900 g package):
Storage fee:
€40
€6
€3.95
~€0.05/month
*These are approximate estimates. Actual costs and margins can vary significantly depending on specific products, competition and other factors. Storage fees may vary depending on product dimensions and time of year. Profit margins are approximate ranges after accounting for Amazon's main fees.
Who can sell headphones on Amazon?
The Consumer Electronics category on Amazon Spain does not require prior approval. This means you can get started quickly, as long as you comply with quality and legal standards.
There are two ways to sell:
There are two ways to sell:
As a brand owner (white labelling or private labelling)
You sell your own headphones, made under your brand.
As an authorised reseller
You sell products from other manufacturers, provided that you have the legal permission to do so.
If you choose private labelling, consider registering your brand with the Amazon Brand Registry. This offers you key benefits: protection against impersonation, access to A+ content and the ability to create your own store within Amazon.
How to set up your seller account
To get started, go to Amazon Seller Central and select "Register as a Seller". You'll need to provide:
A valid email address
Documentation proving your identity (DNI/NIE/passport)
A credit card
A Spanish phone number
Tax information (if you have a company)
A bank account in the SEPA zone
Verification may take 1–5 days. Once your account is approved, you can manage your products, orders, rates and metrics from the Seller Central dashboard.
Available selling plans
Amazon offers two selling plans:
Individual plan
€0.99/unit. No monthly fee.
Professional plan
€39/month (excluding VAT). No cost per unit.
Both plans have referral fees. In the Electronics category, 7% is applied to each sale. The Professional plan allows you to upload products in bulk and access advanced advertising tools.
How to create your product listings
Creating a good listing is essential to attract customers. Each product requires a valid GTIN (EAN or UPC) that you can purchase through GS1 Spain. You can also apply for a GTIN exemption if your product doesn't require one.
How to list your headphones
- Match an existing ASIN: If the product already exists on Amazon.
- Creating a new product listing: Ideal for private label products.
What should your listing include?
- A clear and descriptive title (brand + model + main purpose)
- Five bullet points explaining the key benefits
- A detailed and persuasive description
- At least five high-resolution images (minimum 1000x1000 px)
- Relevant keywords in the backend fields
A well-built listing improves your ranking in search results and generates more conversions.
Understanding fees and tax compliance
Selling on Amazon is not free and it's vital to understand these costs from the outset. Common fees:
- Referral fee: 7% on Electronics
- FBA fees: Dependent on the size, weight and quantity of orders
- Monthly subscription (Professional plan): €39 (excl. VAT)
What about VAT?
Since 2024, Amazon collects and remits VAT automatically, even if you are not registered as self-employed or as a company. However, if you sell to customers in other EU countries, you'll need to register in the OSS (One-Stop Shop) system or in the destination countries.
Learn more through the Amazon VAT Knowledge Centre.
Learn more through the Amazon VAT Knowledge Centre.
What are your fulfilment options?
You have three shipping options:
1. FBA (Fulfilment by Amazon)
- Amazon stores, packages and ships your products
- Prime eligibility
- Returns and customer service management
- Ideal for scaling your business quickly
2. FBM (Fulfilled by Merchant)
- You store and ship your products
- This requires more work but gives you more control
- Better if you have your own fulfilment infrastructure
3. MCF (Multi-Channel Fulfilment)
- You use your FBA inventory for sales on other platforms (e.g. Shopify, eBay)
Tip: Use the FBA calculator to compare costs before deciding.
How to promote your headphones on Amazon
An optimised listing is not enough. You need visibility.
Amazon advertising tools:
Amazon advertising tools:
- Sponsored Products: Ads in search results
- Sponsored Brand: Show your logo and various products
- Sponsored Display: Retargeting inside and outside Amazon
Further promotions:
- Automatic coupons and discounts
- Lightning Deals
- Personalised brand store
Adjust your campaigns based on performance from the Campaign Manager. Start with a small budget and expand what works.
Reviews and policy compliance
Reviews are crucial for converting site visits into sales. You can request reviews using the "Request a Review" button within 5–30 days after delivery.
However, Amazon explicitly prohibits:
However, Amazon explicitly prohibits:
- Buying reviews
- Offering free products in exchange for feedback
- Asking directly for positive reviews
Violations may result in your account being suspended or blocked. Always check the Seller's Code of Conduct.
Recommended tools for new sellers
- Amazon Seller App: Monitor your business from your mobile
- Catalog Manager: Manage products and stock in bulk
- Brand Analytics: Access to valuable data (requires Brand Registry)
- Build International Listings (BIL): Expand to European markets
- Amazon Learn: Free and certified courses for sellers
Ready to get started?
Start step by step:
Create your Amazon Seller Central account
Buy your EAN code through GS1 Spain
Calculate your margins with the FBA tool
FAQs:
Can I sell used headphones?
Only if you're registered with the Amazon Renewed programme. All other sellers can only list new headphones.
Do I need to register my brand?
It is not required but it is recommended. The Brand Registry gives you valuable tools and legal protection.
How do I get an EAN?
You must purchase it through GS1 Spain or request a GTIN exemption if applicable.
Is FBA worth using?
Yes, especially if you want to scale up and access Prime. But first calculate the costs and compare with FBM.
Can I sell in other countries in Europe?
Yes. With the BIL tool, you can list on Amazon France, Italy and more. You'll need local VAT registration and adapted fulfilment.
Revenue calculator
Calculate your Amazon revenue
Provide product details and fulfilment costs, and view real-time cost comparisons between different fulfilment methods.
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