Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveReach millions of customers for your brand on Amazon
€39 (excluding VAT) per month + selling fees
Get premium incentives and dedicated account management support
New for your brand in 2026
Launch your brand on Amazon with up to £42,000 in incentives1, including referral fee discounts, Sponsored Ad credits, FBA shipping credits, Vine credits and voucher credits2.
Selected brands may also qualify for additional fee credits covering referral, fulfilment, removal and disposal fees for up to 12 months, plus dedicated Account Management support service to guide your launch and growth2.
In the spotlight
Extended Low-Price FBA fees
More products priced at or below €20 will be eligible for reduced Fulfilment by Amazon fees as of 5 January 2026.
Reductions in referral fees across key categories
The updated referral fees for the Home Products, Grocery, Pet Supplies, and Vitamins, Minerals and Supplements categories will apply as of 5 January across EU stores.
Protect and grow your brand with Amazon Brand Registry
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enrol your brand even if you don’t sell in the Amazon store. Read more.
Brand name or logo: You need to have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
Success stories from brands like yours
Explore our guides
How to register
Find out everything you need in order to register, get answers to frequently asked questions and learn what to do after creating your account.
How to grow
Discover how your brand, fulfilment, pricing and promotional services can boost your growth.
1Total incentive value combines multiple programmes. Each incentive is subject to separate eligibility criteria, caps and conditions. See full terms and conditions.
2Premium incentives and account management support are available to qualifying brands by invitation only.
2Premium incentives and account management support are available to qualifying brands by invitation only.
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