Joining Transparency paid off right from the start.
"You feel instantly protected", says Stefano enthusiastically. "You stop dreading waking up and feeling lost because something bad happened that's beyond your control. Incredible, isn't it?"
But signing up has also brought LoryArreda.com long-term benefits.
"Transparency has created a positive feedback loop. Once counterfeit products are out the picture, the only thing that people can get are real items. And they start to realise that quality is one of your values and that they can trust you to provide them with a safe product. In the long run, that has a positive impact on your sales volume."
And, most importantly, being able to ensure that customers only receive real products has also helped to increase brand awareness.
"Now there are more people who have heard of the LoryArreda.com brand. And better yet, more people remember it when they are looking for quality furniture."
As people are spending more time at home, and working from home, the demand for desks, office chairs and other furniture has increased significantly.
But at the same time, counterfeiting has also increased, because unscrupulous individuals have seized the opportunity to take advantage of this unprecedented demand.
It couldn't be a better time to join Transparency.
Stefano is convinced that Transparency played a huge role in the company's dramatic sales increase of 312% since enrolling in the programme in 2019, as it protected and reinforced the brand's reputation at a time when both demand and risk peaked.