ONLINE EVENTS AND WEBINARS

Explore Amazon Webinars

These online webinars are useful regardless if you're just starting out or you've been selling using Amazon stores for a while, but want a deeper dive.
Learn more about our online Amazon webinars
    Watch on-demand recordings in your own time, or join an upcoming live session, where you can submit your questions in real-time to our experts!
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Upcoming webinar

These live webinars are useful regardless if you're just starting out or you've been selling using Amazon stores for a while, but want a deeper dive.

Fecha: Martes 7 de junio de 2022 de 9:00 a 12:00 CEST

Planea. Prepara. Prime Day.

Nivel: Todos
Dirigido a: Proveedores y vendedores profesionales
Únete a Amazon Ads para aprender a crear la mejor estrategia posible para la siguiente temporada alta. Durante la cumbre virtual, te ayudaremos a crear un plan personalizado para que puedas aprovechar al máximo los días de compras clave.
  • Establecer una base sólida para tu publicidad con páginas de detalles del producto sólidas.
  • En función de tu experiencia publicitaria, aprender a configurar una campaña de temporada alta o a optimizar una que ya tengas.
  • Revisar los típicos desafíos publicitarios (como programar presupuestos específicos según el evento para la campaña o identificar las palabras clave de mayor rendimiento) y obtener soluciones rápidas.
  • Usar los informes para aprovechar el impulso y obtener información valiosa para la próxima temporada alta.

Fecha: Miércoles 8 de junio de 2022 de 9:00 a 12:00 CEST

Planea. Prepara. Prime Day.

Nivel: Todos
Dirigido a: Para proveedores o vendedores inscritos en el Registro de marcas en Amazon
Únete a Amazon Ads para aprender a crear la mejor estrategia posible para la siguiente temporada alta. Durante la cumbre virtual, te ayudaremos a crear un plan personalizado para que puedas aprovechar al máximo los días de compras clave. Trataremos lo siguiente:
  • Explorar cómo puedes incorporar diferentes experiencias de compra de marca en la planificación por fases.
  • Aprender la importancia de la creación de una marca coherente en publicidad, contando con información de los ponentes invitados de Amazon.
  • Profundizar en diferentes informes y aprendizajes específicos de las soluciones para tener éxito en temporada alta.

Dates: Multiple dates

Live chat with our advertising specialists

Level: All
Appropriate for: All sellers and vendors
  • Join us for live hands-on support
  • Put your questions to our advertising specialists
  • Get tips on how to optimise your campaigns

Dates: Multiple dates

Solid foundations, effective advertisements: Get ready to advertise

Level: All
Appropriate for: All sellers and vendors
  • Learn how to prepare for ads and improve your current performance
  • Learn more about advertising suitability criteria and key retail basics to remember when creating sponsored ad campaigns
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Building your brand identity with Amazon Advertising

Stufe: Beginner
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to strategically build your brand on Amazon with our advertising solutions and marketing tools
  • Learn how to measure the impact of your brand to more effectively optimise your creative advertising campaigns.
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Global growth: Tips for advertising in more countries

Level: Intermediate
Appropriate for: All sellers and vendors
  • Build your international business and brand around the globe
  • Learn how to run sponsored ad campaigns in eligible countries.
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Getting started with Sponsored Display

Level: Intermediate
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to engage with the right audiences and achieve your goals with Sponsored Display
  • Live demo of how to create your first campaign
  • Live Q+A session with advertising specialists

Dates: Multiple dates

An in-depth look at bulk operations

Level: Advanced
Appropriate for: All sellers and vendors
  • Learn how to create and edit multiple sponsored ad campaigns at once.
  • We'll explore how to fill in bulk spreadsheets, interpret data and troubleshoot problems
  • Live Q+A session with advertising specialists

Dates: Multiple dates

How to optimise your Store to delight shoppers

Level: Advanced
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your story and selection with the Store
  • Learn to measure traffic and sales with information from the Store
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Stand out in shopping results with Sponsored Brands video

Level: Advanced
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Discover tips to help you launch your first ad.
  • We'll show you how to create a short and compelling video.
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Introduction to bids and budgets

Level: Beginner
Appropriate for: All sellers and vendors
  • Explore the basics of bids and budgets features
  • Live demo on how to set up and adjust campaign bids and budgets
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Understanding keywords

Level: Beginner
Appropriate for: All sellers and vendors
  • Learn more about the role of keywords in the success of manual campaigns
  • Choose the right keywords based on your advertising goals
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Introduction to campaign targeting methods

Level: Beginner
Appropriate for: All sellers and vendors
  • Learn about the different targeting methods: automatic, manual, keyword and product
  • Learn how and when to choose each targeting method to maximise campaign performance
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Create and launch your Amazon Store

Level: Beginner
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a free multi-page Store to promote your story and selection
  • Live demo on how to create a Store step by step
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Grow your business with Sponsored Display

Level: Beginner
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to engage with the right audiences and achieve your goals with Sponsored Display
  • Live demo of how to create your first campaign
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Next steps for success with sponsored ads

Level: Beginner
Appropriate for: All sellers and vendors
  • Learn how to promote your selection and offers, reach customers new to the brand and increase brand awareness at scale
  • Live demonstration on how to set up the manual campaign
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Next steps for success with Sponsored Products

Level: Intermediate
Appropriate for: Sellers who are not enrolled in Amazon Brand Registry
  • Learn more about how to make your Sponsored Products campaigns even more successful.
  • Refines keyword strategy, CPC and bidding strategy
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Tips for optimising and expanding your sponsored ad targeting strategy

Level: Intermediate
Appropriate for: All sellers and vendors
  • Learn how to analyse and optimise your sponsored ad targeting strategy to meet your business objectives
  • Extend your reach through different targeting methods
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Tips for optimising your budgets and bids

Level: Intermediate
Appropriate for: All sellers and vendors
  • Learn more about using budgets and bidding strategies
  • Scenario-based guidance
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Tips for optimising your keyword strategy

Level: Intermediate
Appropriate for: All sellers and vendors
  • Learn how to identify the highest-performing keywords
  • Learn how to refine your keyword strategy and match types
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Extend your reach with Sponsored Brands

Level: Intermediate
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to create a holistic strategy with Sponsored Brands and Stores to maximise sales and awareness
  • Live demo on how to create your first Sponsored Brands campaign, linked to your Store
  • Live Q+A session with advertising specialists

Dates: Multiple dates

How to optimise your Store to delight shoppers

Level: Intermediate
Appropriate for: Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to promote your story and selection with the Store
  • Learn to measure traffic and sales with information from the Store
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Products reporting

Level: Advanced
Appropriate for: All sellers and vendors
  • Learn how to measure the impact of your Sponsored Products campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Know your campaign tools: Spotlight on Sponsored Brands reporting

Level: Advanced
Appropriate for:Vendors and sellers enrolled in Amazon Brand Registry
  • Learn how to measure the impact of your Sponsored Brands campaigns
  • Learn how to use your advertising reports to understand and optimise your performance
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Getting started with sponsored ads

Level: Basic
Appropriate for: All sellers and vendors
  • Learn how to grow your business and maximise sales with Amazon Advertising sponsored ads.
  • Live demo of how to create your first campaign
  • Live Q+A session with advertising specialists

Dates: Multiple dates

Description of campaign organisation

Level: Intermediate
Appropriate for
: All sellers and vendors
  • We'll discuss the different levels of campaign management
  • Detailed analysis of portfolios and ad groups.
  • Live Q+A session with advertising specialists

Past webinars

Title
Description
Learn how to expand your online business through Amazon
Learn about the Amazon Marketplace business opportunity and how to take the first steps to launch your business on Amazon.
Improve your price competitiveness
Learn about the Buy Box, best practices and tools to control your prices on Amazon.
Learn how to accelerate your business with Fulfilment by Amazon
Improve inventory health and add new selection with Fulfilment by Amazon to grow demand and improve your sales rankings.
Start your journey as a Brand Owner with Brand Registry
Learn about the benefits of Amazon Brand Registry and how to apply, to enjoy free Brand Building tools.
Expand your business internationally: Amazon's Pan-European FBA
Learn about the Pan-European FBA, its benefits and how it works. You can also learn about Amazon's VAT tools.
Introduction to Offers and Promotions!
Learn about Promotions, Amazon Advertising features
and how to get the Business label
.
Global account services

Learn more with Despega Virtual Academies

Amazon Despega is a free educational initiative for people who want to start a new online business or boost an existing one. Despega goes beyond selling on Amazon and covers a range of key topics to help your business succeed in e-commerce.

With live webinars with Amazon experts and our partners, you can learn how to start selling your products online and expand your business.
Who is the Amazon Virtual Academy aimed at?

Entrepreneurs who want to create their own e-commerce business and SMEs with little or no experience selling online that want to strengthen and expand their online presence. These webinars are useful for all sellers of physical products to both consumers (B2C) and businesses (B2B).
© 2022 Amazon.com, Inc. or its affiliates.
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