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Our B2B discovery started with Amazon Business

Matteo Albonetti
Founder & Owner, Romagna Computer
Romagna Computer

Modern technology in the midst of historical heritage

Spotting an opportunity to gain a foothold in the evolving online business of IT product sales, Matteo Albonetti founded Romagna Computer in 2018. A small company that follows the main trend of the modern economy and is located in the beautiful historic city of Ravenna on the Adriatic coast (Italy); this brilliant combination inspired the company's name. Exceptional customer service, both before and after the purchase, makes Romagna Computer stand out in a highly competitive sector.

B2B discovery for us came with Amazon Business

Being a 100% online business that predominantly sells computers and desktop monitors across several online channels, the company appreciates their experience with Amazon Business:
We see that the average order is greater in quantity when selling on Amazon Business.
Matteo AlbonettiFounder & Owner, Romagna Computer
Amazon Business has opened up a B2B segment opportunity for their business: "We discovered B2B only after we started selling on Amazon B2C", explains Matteo Albonetti.

With the start of B2B sales, the company noticed a very positive experience with business customers:
With B2B customers, we have fewer returns and higher quantities per order.
Matteo AlbonettiFounder & Owner, Romagna Computer

I would highly recommend Amazon Business tools to other sellers

The company thinks it's great that Amazon Business provides special tools to optimise their offers to B2B customers. As their philosophy is extremely customer-focused, they are keen to understand the needs of their B2B and B2C customers, and to offer them the best possible customer experience. "Customers are pampered when they buy from Romagna Computer", says Matteo.

Matteo lists Manage Quotes, Business Prices and Quantity Discounts and Selection Recommendations as the most useful tools for attracting business customers.
Selection Recommendations are useful when thinking of having a larger catalogue and attracting B2B customers. I would recommend this functionality to other sellers, since it has been very useful to me.
Matteo AlbonettiFounder & Owner, Romagna Computer
"Thanks to Amazon FBA, I managed to expand my customer base and sell in other markets such as Spain, France and Germany", says Matteo. Their own brand has been developed on Amazon "thanks to various programmes offered, such as the Transparency programme, Brand Store creation and dedicated sponsored campaigns". Romagna Computer's business on Amazon is growing and has reached 70% of its sales1, helping the company to close the last year with a positive result, despite the negative trend seen in the sector.

1Romagna Computer data 2022
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