Conversation with FormyCake

We offer practically the same range of products as in Europe, except those that do not meet UK legal requirements, those that have very high logistics costs (by weight or volume) or those that come from local UK manufacturers.

We list products in the UK whenever our analysis of demand and competition indicates that they are viable. In those cases, we develop the product and launch it directly in that market. It's an approach that balances inbound speed with adaptation to the local client.

We use internally developed software that allows us to centrally manage inventory, prices, profitability and internal logistics.

When it comes to creating, translating and optimising listings, we combine external tools and artificial intelligence to write content and generate attractive images and videos, while following all of Amazon's recommendations for optimising listings, including A+ content.

First, we analyse profit margins to promote the products that allow for it.

We follow a standard process of launching automatic campaigns to collect data and, once the data is filtered, we create manual campaigns focused exclusively on the most transactional search terms. We rely on external tools to identify high-volume, highly transactional search terms.

It seems that customers in the United Kingdom are more willing to pay for high-quality products than customers in other European countries.

Since we started selling before Brexit, we were profitable almost from the start. Now, it is clear that the initial stages involve indirect start-up costs but by being patient and carefully controlling costs and profitability, I believe it could take only a few months to reach a break-even point.

It should be noted that stock volumes must be adapted to internal demand, not too much merchandise should be sent at the beginning and, once the first sales are detected at a good pace, the level of stock stored in Fulfilment by Amazon should be optimised.

The main thing we have learned is to optimise shipping to reduce costs and to prepare merchandise and listings well to avoid returns.

We see ourselves doubling our product range and stock. Our intention for the next 12 months is to continue increasing both the stock of current products to avoid stockouts and the quantity of products available there. We believe that these two actions will help us increase our business volume.

We encourage other selling partners to explore the UK market because it is one of Amazon's most powerful sites.

It is important to study the viability of the product in the market and, if there is potential, to be willing to invest in entering the United Kingdom. You need to work on it constantly to make it profitable and turn it into a reliable channel and source of income.

To achieve this, we recommend using Amazon's shipping and customs clearance solutions and then focusing on optimising logistics costs to remain competitive.