Get more than €47,250 in incentives when you start selling on Amazon. Find out moreGet more than €47,250 in incentives when you start selling on Amazon. Find out moreHow to sell shoes online on Amazon Spain
Step-by-step guide
Why sell shoes online in Spain?
The footwear market in Spain continues to grow, and more and more consumers are choosing to buy online.
According to Statista, the footwear segment in Spain will generate more than 4 billion euros in 2025, with a compound annual growth rate (CAGR 2025–2030) of more than 3.5%.
In addition, more than 75% of these sales are expected to be made through online platforms.
This boom reflects changes in shopping habits, especially among younger generations such as millennials and Gen Z, who value convenience, easy returns and sustainability.
Amazon.es is well placed as an ideal channel to start with, thanks to its visibility, fulfilment tools and consumer trust.
Before you start: Plan your footwear business
Before listing your first pair of shoes, it is essential to lay the foundation for your business.
•
Determine your niche
Are you going to sell athletic shoes, dress shoes, school shoes, vegan shoes or handmade shoes? The clearer your focus, the easier it will be for you to stand out.
•
Examples of profitable niches:
- Athletic shoes for running or crossfit
- School shoes with durable designs
- Vegan or sustainable footwear
- Comfortable high-heeled shoes for everyday wear
•
Research the competition on Amazon.es
Search for similar products, analyse titles, images, reviews and prices. Pay attention to negative feedback: this provides opportunities for improvement. Use tools like Helium10 or JungleScout to identify relevant keywords and search trends.
Did you know...?
WGSN Mindset announced in May last year that ballet flats were a popular style for Amazon in the spring/summer 2025 season, using custom predictive analytics data for Amazon.
In the last 90 days, up to May 2025, global searches for this product on Google grew 90% year-on-year and the updated data for the spring/summer 2025 season has remained within the expected confidence interval, confirming the accuracy of WGSN's forecasts.
In the last 90 days, up to May 2025, global searches for this product on Google grew 90% year-on-year and the updated data for the spring/summer 2025 season has remained within the expected confidence interval, confirming the accuracy of WGSN's forecasts.
Revenue calculator
Calculate your Amazon revenue
Provide product details and fulfilment costs, and view real-time cost comparisons between different fulfilment methods.
Calculate your budget
Consider all costs:
•
Manufacture or purchase of product
•
Shipping and storage
•
Advertising (Amazon Ads)
•
Amazon fees (includes 15% fee for footwear)
•
VAT and administrative expenses
Step 1:
Sign up as a seller on Amazon Spain
To get started, go to sell.amazon.es and create a seller account. You will need:
- Documentation proving your identity (DNI/NIE/passport)
- A Spanish or European bank account
- A valid tax address in the EU
- A valid credit/debit card
- Tax information (registration as a freelancer or company)
Available selling plans:
Individual plan
€0.99 per sale + fees. Ideal for those who start with few units.
Professional plan
€39 per month (excluding VAT) + fees. Recommended if you plan to sell more than 40 products/month or use advanced tools.
Once registered you can access Seller Central, the control panel where you can manage products, sales, promotions and reports.
Step 2:
Comply with Spanish legal requirements
Selling on Amazon means operating as a business.
Activity log
You must register as a self-employed person with the Spanish tax agency and social security institute, or create a company (limited liability company, for example).
VAT declaration
You must declare VAT (21% for footwear) if you exceed the threshold of €85,000 in annual sales or if you use FBA (Fulfilment by Amazon) with international shipping. You can register for the OSS (One Stop Shop) regime to simplify the management of intra-community VAT.
Packaging registration (Spanish waste law)
If you sell packaged products, you are required to register with the Spanish Registro de Productores de Producto (product producer registry) (RECUPEL/Law 7/2022) and pay a recycling fee for the packaging.
Step 3:
Create compelling ads that engage customers
Your listing is your shop window. Make it stand out with clear text, quality images and content adapted to the Spanish buyer.
Essential elements of a good advertisement:
- Optimised title: Include make, model, type, gender, colour and size. Example : "Black men's athletic shoes size 42".
- Images: At least five high-resolution photos, including side view, front view, sole and real use (lifestyle).
- Bullet points: Include details of materials, ideal use, comfort, range of sizes, return and benefits.
- Long description: Tell the story of the brand, the user experience and highlight what sets your footwear apart.
- Product ID: Use an EAN code or apply for a GTIN exemption if you sell your own brand.
Include a size chart and show conversions between EU, UK and US sizes if you sell internationally.
Step 4:
Choose a fulfilment model: FBA or FBM?
Option 1: Fulfilment by Amazon (FBA)
Amazon stores, packs, delivers and manages returns for you. Ideal for:
- Fast-moving products
- Scaling without worrying about shipping
- Accessing Prime and winning the Buy Box
Disadvantages:
- Fixed storage and shipping costs
- Need to ship inventory with specific requirements
Use the FBA Income Calculator tool to find out your margins.
Option 2: Seller fulfilment (FBM)
You manage storage, packaging and shipping.
Advantages:
- Greater control and customisation of the package
- Lower costs if you have low volumes or special products
Disadvantages:
- No Prime access (unless you use Seller Fulfilled Prime)
- You need to meet Amazon's delivery standards
Step 5:
Launch and grow your shoe store
Once your catalogue is active, focus on:
Competitive pricing
See similar prices and adjust according to demand and stock. Consider offering limited-time discounts or coupons.
Visibility and advertising
Use Amazon Ads to launch campaigns for:
- Sponsored Products (individual products)
- Sponsored Brands (if you have a registered trademark)
- Sponsored Display (retargeting outside of Amazon)
Select high-volume keywords, such as:
- "buy shoes online"
- "cheap men's trainers"
- "women's comfortable footwear"
Managing reviews
Activate the "Request review" option in Seller Central after each purchase. Positive reviews improve your positioning and confidence.
Customer service
Reply to messages in less than 24 hours. Make sure deliveries are on time and make returns easy.
Analysis and optimisation
Review Seller Central reports to identify:
- Products with high conversion
- Best selling sizes
- Recurring issues (returns, questions)
Make improvements to listings, pricing or fulfilment strategies based on the data.
Example : Breakdown of fees for shoes*
Retail price:
Referral fee (15%):
Fulfilment by Amazon Handling Fee (1.9 kg lightweight envelope):
Storage fee:
€40
€6
€4.94
€0.17/month
*These are approximate estimates. Actual costs and margins can vary significantly depending on specific products, competition and other factors. Storage fees may vary depending on product dimensions and time of year. Profit margins are approximate ranges after accounting for Amazon's main fees.
FAQs
1. Can I sell used shoes on Amazon.es?
No. Only new shoes are allowed to be sold in this category.
2. What taxes do I have to pay as a seller?
VAT (21%) is required if you exceed the annual threshold or sell with FBA. You must also declare personal income tax if you are self-employed.
3. Do I need my own brand to sell shoes?
No, you can resell existing brands (some require approval) or create your private label.
4. Is it mandatory to use FBA?
No, you can manage your own shipments (FBM), although FBA offers advantages such as Prime and better visibility.
5. How do I register as a seller on Amazon Spain?
From sell.amazon.es, with your DNI/NIE, bank account and tax documentation.
Conclusion: Start your online shoe business today
Selling shoes on Amazon Spain is a great opportunity for digital entrepreneurs. With a good strategy, regulatory compliance and the right tools, you can build a profitable and scalable business from home.
Whether you're selling 10 pairs a month or aspiring to hundreds, Amazon offers you the platform to grow. Define your niche, take care of your listings and build relationships with customers. The online market is booming. Are you in?
Whether you're selling 10 pairs a month or aspiring to hundreds, Amazon offers you the platform to grow. Define your niche, take care of your listings and build relationships with customers. The online market is booming. Are you in?
Ready to get started?
Visit sell.amazon.es and create your free account today. You can also explore training resources at Amazon's Seller University.
"WGSN Mindset is proud to partner with Amazon Fashion to become a valuable source of information on cutting-edge trends.
By taking advantage of the forecasts generated by our market-leading predictive analytics model, Amazon helps fashion brands optimise their selections, driving tangible growth."
By taking advantage of the forecasts generated by our market-leading predictive analytics model, Amazon helps fashion brands optimise their selections, driving tangible growth."
Explore other categories
Start selling today
Selling on Amazon allows you to reach tens of millions of buyers, whether you sell one product or millions. Your account is set up for selling.
On this site, we use cookies and similar tools (collectively, "cookies") to provide and improve our services, as well as to show you ads. For more information on how Amazon uses cookies, read the Amazon Cookies Notice.
