Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveEU Agency Programme
Boost your agency's success with Amazon
Are you a service provider that helps new sellers succeed on Amazon? Join our EU agency programme for exclusive benefits and assistance, at no cost.
This is an invitation-only programme
Are you interested in the programme?
Work with Amazon to grow your business
The Amazon agency programme for the EU is designed to connect agencies, advertising companies, solution providers, financial partners and external logistics service providers (3PL) with the tools, resources and support they need to help new sellers grow in Amazon stores.
Why work with us?
This programme creates a win-win environment for both partners and sellers. We offer strategic and practical support to partners who work with consumer brands, helping them launch and grow new sellers on Amazon.
Support
The programme has a dedicated partner development manager who offers you specialised advice, resolves the issues faced by sellers and helps you design long-term growth strategies tailored to your client portfolio, including regular strategic sessions and growth planning.
Catalogue support
Get practical information on listing optimisation, guidance on A+ content, and visibility best practices to help your sellers maximise conversions and sales from day one, backed by data analysis and information from ASINs.
Strategic partnership
Access exclusive information, priority invitations to Amazon events and networking opportunities to keep you on the cutting edge of store trends and programme updates, plus expert-led webinars, newsletters and training resources.
Accelerated growth
Get personalised incentives, improved launch benefits and adapted roadmaps designed to accelerate the performance of your sellers, with support for API integration and service provider portal configuration to streamline operations.
Direct access
Contact more than 20 specialised Amazon teams, from advertising and brand protection to logistics and account status, as well as internal support channels and seller support that will allow you to solve complex challenges rapidly.
Global expansion
Activate and expand your network of sellers in Europe and the USA. The US and Japan with specific launch resources and personalised support for each store to accelerate international growth.
Recommend your sellers
Help your clients succeed on Amazon and, at the same time, strengthen your relationship with us. Every successful recommendation improves your position in our programme.
Priority support
Priority onboarding and dedicated launch support
Improved benefits
Each recommendation improves the level of your agency
Access to Amazon
Direct access to Amazon’s specialist teams
Opportunities and Offers
Presentations of exclusive offers for new sellers
Working Together towards Growth
Joint planning of business strategies for brands with great potential
Performance visibility
Real-time reports on the progress of your recommended sellers
Who can you recommend?
Thank you for referring us to new or early-stage sellers who want to launch on Amazon. Your seller is eligible under any of the following circumstances:
New to Amazon?
You are not yet registered with any Amazon store in the UK or the EU.
Registered but inactive
You've been registered for more than three months, but you haven't started listing products
Existing sellers
Less than 10,000 in total sales in the last 12 months
The sellers you recommend must meet these requirements
Product and portfolio
Any product category is welcome
Competitive pricing strategy
Minimum of more than 10 SKUs ready to be published
Business potential
Projected minimum income: more than $100,000 in the first year
Strong e-commerce experience
Ready for multi-country expansion
Operational readiness
Strong logistics capabilities
Interest in Amazon Logistics (FBA)
Committed to Amazon's long-term success
Not sure if your seller is eligible? Get in touch with your partner development manager and we'll be happy to help you assess their suitability.
Are you ready to recommend a seller?
It only takes three simple steps:
Seller check
Fill out our quick reference form
Receive confirmation within 48 hours
The agency partnership programme provides added value owing to better access and optimised escalation routes, as well as a collaborative working relationship that promotes effective communication when difficulties arise. This ensures that our clients benefit from more stable and scalable website performance.SHIFTPlatinum Tier Agency
Tiered model
As your commitment grows, so do your benefits. Achieve ever higher levels of assistance, resources and recognition based on performance and engagement.
Basic
Silver
Gold
Platinum
Agency Account Manager
Training resources
Sending the best deals
New Seller Support
SPP support
Recognition of the member badge
Specific support for listings
Access to high-value prospects
Executive meetings and training sessions
Visits to the logistics centre
Hear what our service providers say
Working together with our account manager, we can find the best possible solutions for our clients.Frank LaenensFounder
Our customers learn about important news and new opportunities before the rest of the market even knows they exist.Iryna MavrodiiGlobal Sales Manager
There's genuine personal support, practical resources and a common goal to help sellers succeed.Lukáš HuňkaCEO
Amazon's Platinum membership provides Rithum with the access, information and collaboration needed to help brands grow on Amazon. With to regular meetings, face-to-face sessions and workshops, we can better support our shared customers in their launch, expansion, efficient management and long-term growth stages, among other things, through Amazon Ads.RithumPlatinum Tier Agency
Resources
Access the tools and knowledge you need to grow your agency and help sellers succeed on Amazon.
Did you know...?
You can also work with Amazon in the US. States
Our Programme for US Agencies The US provides similar support to agencies and service providers that help brands launch and grow in North America.
FAQs
Who can join the Amazon agency programme?
The Amazon Agency Programme is a free collaboration designed to support service providers who recruit and manage new sellers on Amazon across Europe.
Is this programme limited to agencies?
No, it's not just limited to agencies. See here for a list of service providers that meet the programme requirements.
- Agencies
- Brand aggregators
- Advertising firms
- Solution providers
- Financial partners
- External logistics providers (3PL)
- Licensors
Are there any costs to join the agency programme?
No. Qualified agencies can join the programme at no cost.
Which stores are included in the programme?
The programme supports agencies that help new sellers launch products and grow in stores across Europe, including Amazon in the UK and the EU.
Can I recommend sellers at any time?
Yes, but we suggest you make your recommendations between 1 October and 31 March to take full advantage of your sellers' account management period and support benefits.
How does this compare to Amazon's Strategic Account Services (SAS) programme?
The agency programme is a free collaboration that helps agencies recruit and onboard new sellers to Amazon and acts as an additional support line other than seller support in Seller Central. SAS is a dedicated payment service that offers consulting and account management to existing sellers looking to grow.
What support do agencies receive for their sellers who are not in the programme?
The agency programme is limited to actively supporting sellers who meet the programme requirements. In addition to direct support, the programme includes benefits that you can apply to your overall portfolio.
Does Amazon contact sellers recommended by the agency directly?
Agency account managers will only communicate with your clients directly with your permission. Otherwise, communication will only take place between Amazon and the agency's point of contact. The programme is designed to complement your current partnerships, not to replace them.
Does the agency programme generate leads for affiliated agencies?
The programme does not act as a source of potential clients; however, some of our levels include advantages that can help your agency expand its client base.
Are you ready to grow your agency?
Join hundreds of agencies that have met with success through our programme.
The Amazon agency programme is a free service for qualified agencies that help new sellers in European stores.
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